Research and analysis for independent hotel operators.
The comprehensive guide to reducing commission costs, reclaiming guest relationships, and building a sustainable direct booking business
Read more →For hotel owners, the difference between an OTA booking and a direct booking appears straightforward: one costs you 15-25% in commissions, the other doesn't. But this surface-level calculation drastic...
Read more →Picture this: A guest searches for your hotel by name—"Sunset Harbor Inn booking"—and the first three results are Booking.com, Expedia, and Hotels.com. Your own website? Buried on page two, or worse, ...
Read more →Published: February 2026
Read more →You've optimized your website. You've invested in a modern booking engine. You're ready to compete for direct bookings and escape the 15-25% commission trap. But there's one clause buried in your OTA ...
Read more →Every day, hotel owners watch potential guests browse their property on Booking.com or Expedia, only to lose 15-25% of that booking's value to commission fees. But here's what most don't realize: 18% ...
Read more →