Hotel Revenue Insights

Research and analysis for independent hotel operators.

The Direct Booking Playbook: 12 Proven Strategies to Cut OTA Dependency in 2026

The comprehensive guide to reducing commission costs, reclaiming guest relationships, and building a sustainable direct booking business

The Hidden Revenue: How Direct Bookings Generate 60% More Profit

For hotel owners, the difference between an OTA booking and a direct booking appears straightforward: one costs you 15-25% in commissions, the other doesn't. But this surface-level calculation drastic...

SEO for Hotels in 2026: Rank Above OTAs for Your Own Property Name

Picture this: A guest searches for your hotel by name—"Sunset Harbor Inn booking"—and the first three results are Booking.com, Expedia, and Hotels.com. Your own website? Buried on page two, or worse, ...

The Real Cost of OTA Bookings: A Commission Calculator for Hotels

Published: February 2026

OTA Rate Parity: The Hidden Trap Keeping Your Commissions High

You've optimized your website. You've invested in a modern booking engine. You're ready to compete for direct bookings and escape the 15-25% commission trap. But there's one clause buried in your OTA ...

Why 18% of OTA Searchers Book Direct (And How to Capture Them)

Every day, hotel owners watch potential guests browse their property on Booking.com or Expedia, only to lose 15-25% of that booking's value to commission fees. But here's what most don't realize: 18% ...